CRADLE Privacy and Cookie Policy
We will only contact you in a way that you would like us to.
You are vital to us in supporting bereaved parents and families and we aim to ensure
that we contact you in a way you prefer. It is important for you to know that we
undertake data protection and legislation seriously. We also follow all the appropriate
guidelines for fundraising.

What this Policy covers:

The type of personal information we collect
How we get the personal information and why we have it
Your consent
How we store your personal information
Your data protection rights
Your right to complain

The type of personal information we collect:
We currently collect and process the following information:
Personal identifiers, contacts and characteristics (for example, name and
contact details including email address)
Messenger Profiles, mobile numbers, Twitter handles, Instagram handles,
Ambassador bank account information, Amazon wish list, emergency
contact details

How we get the personal information and why we have it:

Most of the personal information we process is provided to us directly by you, for one
of the following reasons:
Becoming an Ambassador of CRADLE
Becoming a Friend of CRADLE for donations
Becoming a Supplier of CRADLE
Being an NHS point of contact
Media requests for interviews

We use the information that you have given us in order to:
Link an NHS Trust to an Ambassador
Enable suppliers to send out CRADLE marketing supplies
Enable CRADLE Head Office to dispatch materials direct – we may share
your details with a supplier in order for supplies to be sent directly to your
home such as comfort bags, leaflet cards etc.

Your Consent
Under the General Data Protection Regulation (GDPR), the lawful bases we rely on
for processing this information are:
Your consent. You are able to remove your consent at any time. You can do
this by contacting Dawn Brown (Regulatory and Compliance Director) at
We have a legal obligation.
We have a vital interest.
We need it to perform a public task.
We have a legitimate interest.

We collect data including your phone number and email address from you in order to remain in contact with you to facilitate your volunteering tasks i.e. collecting and delivering toiletries to NHS sites in accordance with CRADLE’s aim. We collect your social media ‘handles’ as in accordance with CRADLE’s Media Policy a copy of which you will have received.

How we store your personal information
Your information is securely stored on laptops, mobile phones, email and CRADLE
Facebook site and used by the Directors and Trustees. Phones and laptops are
password protected. Any information held on laptops is held in a secure place on a
hard drive and kept in a securely locked location.
We keep contact details on phones/email and database for three months after
cessation of the Volunteers Agreement, a copy of which will have been supplied to
you. All information will be deleted from our phones, email accounts and database
and where possible emptied from the recycling bin.
If you are a member of Facebook and do not wish us to have your contact details on
that platform, we suggest any posts made by you are deleted by you. We will do all
we can to ensure that posts are deleted within our capabilities.

Your Data Protection Rights
Under data protection law, you have rights including:
Your right of access – You have the right to ask us for copies of your personal
Your right to rectification – You have the right to ask us to rectify personal
information you think is inaccurate. You also have the right to ask us to
complete information you think is incomplete.
Your right to erasure – You have the right to ask us to erase your personal
information in certain circumstances.
Your right to restriction of processing – You have the right to ask us to restrict
the processing of your personal information in certain circumstances.
Your right to object to processing – You have the the right to object to the
processing of your personal information in certain circumstances.
Your right to data portability – You have the right to ask that we transfer the
personal information you gave us to another organisation, or to you, in certain

You are not required to pay any charge for exercising your rights. If you make a
request, we have one month to respond to you.

Please contact us at if you wish to make a request.

Your Right to Complain
If you have any concerns about our use of your personal information, you can make
a complaint to us at:

Dawn Brown
Regulatory and Compliance Director
Hesketh Mount
92-96 Lord Street

You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane

Helpline number: 0303 123 1113
ICO website: