CRADLE is a strategic social value delivery partner, funded by
public sector suppliers as part of their commitments under the Procurement
Act 2023, Social Value Model 2025, and NHS Social Value Playbook 2025. Together
with our strategic partners, we deliver social impact that is meaningful,
measurable, and lasting, boosting wellbeing, reducing isolation, and developing
social prescribing services that reduce GP appointments and prevent loneliness
and isolation during pregnancy loss.

 

Our Social Impact Partners

Private Health Sector

CRADLE is funded by private health sector providers who recognise the
importance of supporting health equity and ensuring that private sector
contributions generate positive impact in the public health system. These
partnerships help drive meaningful social value, support families affected by
pregnancy loss, and enable the delivery of compassionate care across hospitals
and communities.

Construction Partners
CRADLE is funded by the construction sector, and in partnership we strive to
make clinical environments appropriate for bereavement care, guided by the NBCP
National Bereavement Care Pathway. These collaborations help ensure hospitals
provide sensitive, supportive spaces for patients and families affected by
pregnancy loss.

Our construction sector funders include:

• A&B Engineering
• City Build
• EFT Group
• Novus
• Red Tree Building
• Robertson Group
• Steven A Hunt &
  Associates
• Tilbury Douglas

Retail Partners
We also collaborate with retail and wholesale partners who donate items for
Comfort Bags and other initiatives, helping extend our support to families
in hospitals across the UK.

 

Impact

CRADLE measures social value through the positive outcomes of

our work:

• Empowering health
  professionals and students with training and guidance
• Improving patient
  experience in clinical environments
• Supporting communities
  and families affected by pregnancy loss

We run events to raise awareness, bring communities together,

and celebrate the impact of our volunteers and partners:

• Fundraising campaigns
  and awareness initiatives
• Volunteer-led community
  projects
• Online workshops and
  educational sessions

 

Get Involved

There are many ways to support CRADLE and our social value

initiatives:

• Volunteer – help
  prepare Comfort Bags, run projects, or support online communities
• Partner –
  collaborate as a private health, construction, or retail partner
• Donate – fund
  services, training, or projects to help more families and communities